Back to Top


SOURCE: Press and Public Affairs Bureau



19 November 2020 10:26:30 PM

The House Special Committee on Creative Industry and Performing Arts chaired by Pangasinan Rep. Christopher De Venecia during its online organizational meeting on Thursday was given a briefing by concerned government agencies as well as private entities on the state of the creative industries of the country. One of the sectors badly hit by the COVID-19 pandemic is the creative industries sector. De Venecia said in his opening remarks that the problems facing the creative industries have been existing even prior to 2020. He said for the longest time, the creative industries have been under-appreciated, under-developed, and in some cases, ignored. “Notwithstanding the various existing programs of the government, there are too many opportunities and too many untapped potential for these industries that have yet to be harnessed. But through this new special committee, we hope to finally give this sector the attention and government support it truly deserves,” he said. During the briefing, Department of Information and Communications Technology Assistant Secretary Manny Caintic said the DICT has been helping three sectors, namely IT, animation and creative for the past three years. He also mentioned that the DICT has an ICT Industry Development Bureau (IIDB) which leads and manages the development, implementation, monitoring and evaluation of ICT Industry programs. Paolo Mercado of the Creative Economy Council of the Philippines, whose presentation included an overview of the Philippine creative economy, said the Philippines does not have a creative economy agency like what its ASEAN neighbors have, nor an officially adopted creative economy development roadmap. National Commission for Culture and the Arts Deputy Executive Director Marichu Tellano said under the Philippine Development Plan, the NCCA has a mandate to boost the development of Filipino creativity as a tool for cohesion and an impetus for culture-based industry and creative economy. Included in the NCCA initiatives relative to creative industries is the development and approval of the Philippine Cultural Statistics Framework by the Philippine Statistics Authority (PSA). Meanwhile, National Economic Development Authority (NEDA) DIrector Thelma Manuel said there are other government initiatives that support the creative industries such as the Philippine Inclusive Innovation Industrial Strategy (i3S) which includes the creative industries as one of the 15 major industries prioritized for growth and development to benefit from closer integration of agriculture, industry and services, as well as the adoption of innovative applications. Another component is skills development which is through the TEDSA training for the following creative industry occupations with associated training regulations : animation; web development; programming; game programming; visual graphic design; performing arts; photography; and illustration, among others. Department of Trade and Industry (DTI) Undersecretary Rafaelita Aldaba said that based on the 2020 Global Innovation Index, the country ranks 5th in total creative exports in the ASEAN and 10th in creative goods exports in 2020. Katherine Zarsadias of the TESDA and Marc Ocampo of the British Council also shared their agencies’ initiatives and programs for the creative industries.